Ariat Believes in:

Innovation: Ariat was founded on technology and innovation  with the goal of making the highest-quality footwear and apparel for the world’s top equestrian athletes.

Dedication: We are a community of riders and people committed to those who ride, ranch and work outdoors. We make products we’re proud to use.

Balance: We play as hard as we work. And playing includes family, friends, and living outdoors.

Riders as Athletes: As athletes, riders put their bodies to the test every day. Ariat creates high performance boots and apparel that keep up.

Possibilities: Ariat strives to redesign, reimagine, and reshape our world, while staying true to the values and traditions that keep us authentic.